The ROI of Revenue Enablement

  • A green cutting mat with a white 3D wireframe model and a circular maze puzzle on top.

    Increase Quota Attainment

    Ensure consistent achievement of quota targets and surpass performance goals.

  • Illustration of a light bulb on a black background with yellow and white abstract geometric lines.

    Enhance Sales Velocity

    Accelerate the sales cycle, improve pipeline quality, and boost conversion rates.

  • Close-up of a cutting mat with white chalk lines and yellow arrow-shaped stickers or decals arranged in a pattern.

    Boost Conversion & Win Rates

    Drive increased win rates and secure larger deals.

  • Partial image of an abstract illustration with black, white, and gold colors, including a gold Bitcoin symbol.

    Improve Customer Retention

    Increase retention, minimize churn, and foster long-term customer relationships.

  • Tornado or cyclone spinning with a red bar at the top and arrows indicating rotation.

    Decrease Time-to-Productivity

    Accelerate performance with structured onboarding and ongoing professional development programs.

How to choose the best approach for your business.

Hire a full-time
CRO and/or specialists

PROS:

  • Dedicated in-house revenue leadership and expertise

  • Deep understanding of your business and market

  • Can quickly pivot to meet changing needs

CONS:

  • Expensive ($300K+ total comp for CRO, plus specialists)

  • May be premature if you're not ready for multiple senior hires

Build it as you go

PROS:

  • Lower upfront costs

CONS:

  • Pulls founders and leaders away from core responsibilities

  • Revenue organization design becomes an afterthought

  • Creates inconsistent processes and poor handoffs

  • Keeps team stuck in reactive mode instead of building systems

Fractional
enablement

PROS:

  • Allows leaders to focus on core responsibilities

  • Gives you executive-level expertise without full-time overhead

  • Faster speed to impact with proven frameworks and systems

  • Builds internal capability for long-term sustainability

CONS:

  • Requires time to develop deep understanding of your business and market