Digital illustration of a person climbing a bar chart with four bars of different textures and colors, representing data analytics or growth, with a line graph overlayed.

Build a revenue system that scales — without hiring a full GTM team

When growth stalls, it’s rarely a talent problem. It’s a system problem.

The way you sell has outpaced the structure supporting it.

I build the GTM backbone early-stage SaaS companies need to create predictable, repeatable revenue.

Why Reddier?

When revenue stops behaving the way it should, most teams fall back on one of three flawed fixes:

Full-time hires

The right move once you have the scale and budget for $300K+ senior talent. Most early-stage companies aren’t there yet.

By committee

Spreads responsibility across already overloaded leaders. Creates drift, weak handoffs, and a culture of constant reaction.

Fractional support

Helpful, but narrow. Most fractional operators come from a single discipline—sales, RevOps, or enablement. You get depth in one area and gaps everywhere else.

Reddier is different.

I’ve built revenue systems from every angle—BDR, AE, enablement, org design, RevOps. That breadth matters. It lets me fix the system, not just the symptoms.

  • “Patrick moved us beyond founder-led sales and freed me to focus on being a CEO, not the bottleneck.”

    Patrick Obeid - CEO, Tracera

  • "What sets Patrick apart is not just fixing broken processes — it’s how he designs revenue organizations to work as a unified system. Sales, marketing, and customer success stop operating in silos and start pulling in the same direction - giving me and my leadership team the ability to focus on growth instead of firefighting. Every company I’ve seen him engage with has come out stronger, more aligned, and better equipped to scale.”

    SVP of Sales (Anonymous by Request)

  • "When I joined, I expected to be building from the ground up. Instead, Patrick had already put critical systems in place — forecasts were reliable, processes repeatable, and the team could operate independently. That foundational work meant I could focus on strategy and growth from day one, not fixing basics."

    Ed Shenker - Chief Commercial Officer, Tracera

  • “We were struggling with low conversion-rates and stuck deals. Patrick partnered with our RevOps team to identify the root causes that were impeding our performance. The training and coaching programs he developed helped us overcome those roadblocks to increase our win-rate by 10% and double quota attainment across the team."

    CRO of a Series B Scaleup (Anonymous by Request)

  • "Patrick was super helpful to us as we developed v1.0 of our Enablement function - he worked with our Ops, Sales and Customer Success teams, serving as an experienced voice and helping us design an Enablement program including call scoring, coaching and feedback. We were lucky to have his support as we built this critical function!"

    VP of Revenue Operations (Anonymous by Request)

How we can help

  • An artistic digital illustration of a human brain with abstract geometric and textured elements in black, white, and gold colors, featuring a small yellow geometric shape with honeycomb pattern in the lower right corner.

    Revenue Organization Assessment

    Figure out what’s broken

    Most companies think they know where deals get stuck, but they're usually wrong. We map how revenue actually flows through your organization and show you where handoffs break down, why forecasts wobble, and what needs to change first.

    What you get: GTM org analysis, bottleneck identification, and a prioritized roadmap.

  • Collage of geometric shapes, abstract patterns, and a black-and-white vintage photo of two people on a boat with the ocean in the background.

    Sales System Design

    Build something that works every time

    Your sales process probably exists in someone's head or a dusty document nobody follows. We design the framework your team needs: methodology, playbooks, stage criteria, and operational processes that make deals move predictably.

    What you get: Sales methodology, playbooks your team will use, stage criteria, and reporting that drives decisions.

  • Illustration of a hummingbird with a long beak, shown in a stylized, collage-like design, with various numbered and textured background elements.

    Organizational Implementation

    Create the structure that lets you step back

    Smart people doing good work in isolation won't scale. We build the organizational foundation that lets your team execute without constant founder involvement.

    What you get: Team structure, role definitions, performance management, and change support to make it stick.

See Our Services
A smiling man with dark hair and a beard, wearing a black t-shirt, standing with arms crossed against a plain gray background.

About

Every growing company hits the same wall. The way they sell outgrows the systems supporting it. Growth stalls. Anxiety levels rise. No one has fun.

I've been on both sides of this. Started as a BDR, moved to AE, then team lead, then the guy tasked with fixing it all. The symptoms change depending on where you sit, but the cause doesn't. Deals start stalling in weird places. Forecasts turn into guesses. Handoffs get loose. Reps start winging it. Tools that used to help start getting in the way.

The business evolved. The revenue system didn't.

When you fix the foundation instead of patching the cracks, good things happen. At LumaHealth, getting the basics right drove 77% better sales efficiency and nearly doubled quota attainment. At Convercent, we tripled average deal sizes. Not because we all got suddenly got smarter, but because the system finally matched what we were trying to do.

That's what I build now. Teams can run them, leaders can trust them, and companies can scale on them.