Your first playbook isn’t just documentation—it’s the foundation of your revenue engine. Learn how to capture what’s in your head, align your team, and evolve your process from founder-led sales to a scalable, repeatable system.

A strong discovery call sets the foundation for a consultative sales process and a healthy pipeline. A weak one fills it with bad deals that won’t close.

After analyzing hundreds of discovery calls across industries, we’ve pinpointed the four most common mistakes that derail them. Read on to learn what they are and how to fix them.

Most SaaS leaders don’t realize their go-to-market (GTM) organization isn’t ready to scale—until the pipeline shrinks or board questions start piling up. The difference between founder-powered growth and a truly scalable machine comes down to six deceptively simple questions. In this post, we share the exact framework Series A founders and investors use to stress-test their GTM org—and why a 10-minute diagnostic might reveal your fastest path to sustainable growth.

Scaling is impossible if every deal depends on you. When the founder is the closer, the company hits a ceiling. The problem isn’t hustle, it’s the lack of systems that build trust and independence. The Reddier GTM Org Effectiveness Assessment uncovers the gaps holding your sales org back and delivers a clear roadmap to predictable, scalable growth.

Scaling a startup is an exhilarating rollercoaster—equal parts opportunity and challenge. As your business grows, so do the complexities, and your revenue enablement strategy must evolve to keep pace. The scrappy solutions that propelled your early wins can’t support the weight of a larger, more refined operation. To thrive, you need an enablement approach tailored to the unique demands of each stage—early, mid, and late.

Your annual sales kickoff (SKO) is more than just a calendar event; it’s a rare opportunity to align, inspire, and arm your team with everything they need to crush their goals in the year ahead. Yet, pulling off a truly impactful SKO requires more than a basic agenda and a motivational speaker. It takes careful planning, creativity, and a strong understanding of what your team actually needs.

Revenue enablement plays a critical role in generating consistent and, predictable revenue. By reducing churn, uncovering growth opportunities within your customer base, shortening sales cycles, and improving forecast accuracy, you create a system that delivers consistent, reliable results.

If you read our article on the impact a Sales Competency Framework can have on your sales org, you might be eager to put that potential into action. Ready to make it real? Here’s everything you need to know to get started.